Álvaro García

Selling a penthouse in Barcelona: it sells on its terrace, not its square metres.

A penthouse doesn’t compete with the flats below: it competes with other penthouses, and in your neighbourhood there may be only one or two for sale. That’s why I value it, show it and sell it as what it is: a scarce product.

Penthouse on C/ Castillejos
Penthouse on C/ CastillejosSold · three terraces
57days on average
to the deposit contract (arras)
5owners
at a time

A penthouse sells on what a flat doesn’t have

The terrace, the orientation and the views aren’t extras: they are the product.

A penthouse buyer compares with very few options. If the price comes from the built area and the flats in the same building, the penthouse sells for less. If it comes from what other penthouses are asking on Idealista, it sits there unsold.

I value it using real sales of other penthouses in your area and adjust for how the terrace connects with the living room, for the real light and for privacy.

TerraceOrientationOpen viewsPrivacyNo neighbours aboveNatural lightLift
1 of 2

In many neighbourhoods there are only one or two penthouses for sale at any one time. That’s why presentation decides whether yours goes out as premium or as just another one.


  • Photos at sunset, when the terrace looks its best
  • Video and drone so the views come across
  • 360° tour before the viewing

Every penthouse needs a different strategy

A renovated penthouse doesn’t sell like an inherited one or one that needs renovating.

Renovated penthouse

It competes on presentation and scarcity. It goes out as a premium product from day one, or it ends up as just another one.

Inherited penthouse

I compare it only with other penthouses in the area. That way it doesn’t sell below its value by being compared with the rest of the building.

Rented penthouse

The lease, how long it has left and the yield change who the buyer is. I present it with clear numbers.

Penthouse to renovate

It sells on what it could become. I show its potential with numbers and, if needed, with a renovation quote.

Luxury penthouse

The buyer wants exclusivity, views and privacy. I work discreetly and, when it makes sense, as an off-market sale.

Duplex or top-floor penthouse

Floor plans and video so the layout is clear and nobody rules it out for not understanding it.

Homes like these: the terrace and the view from it

This is what a penthouse buyer wants to see in the first photo. That’s why I film and photograph every penthouse at the time of day it looks its best.

A terrace over the Eixample
A terrace over the EixampleThe view is part of the price too
Views over the treetops
Views over the treetopsLight and greenery from above
A bathroom with the Sagrada Família
A bathroom with the Sagrada FamíliaWhat the floor plan doesn’t show

Swipe to see more photos →

Penthouses I’ve sold and am selling now

No prices: that information belongs to each owner. But I do tell you how I did it.

Sold

Penthouse on Carrer de Balmes

A penthouse with history. I listed it at a high price with a reduction agreed from day one, and an international buyer bought it to renovate.

5 months
Sold

Penthouse on Castillejos

Eighth floor with three terraces, needing renovation. I sold it by showing what it could become.

3 months3 terraces
Sold

Penthouse on Amílcar

Large terrace and renovated kitchen. Sunset photos and viewings only with buyers whose mortgage had been assessed.

52 days
For sale

Top-floor penthouse on Bernat Bransi

74 m² of terrace in El Carmel and no neighbours above. I’m showing it right now.

El Carmel74 m² terrace

What is your penthouse worth?

I send it to you in writing within 24 hours, compared with other penthouses in your area.

Value my penthouse for free

What owners say

Real Google reviews.

5,0

Alvaro is very professional. Always focused on what matters. Friendly and effective. Flat sold in 1 month!

MManel J. · Google

Álvaro guided me through the whole process of inheriting a flat in Horta. Everything went calmly and without any difficulties.

MMarta N. · Google

He guided and advised us every step of the way with the sale of the flat. He made everything really easy.

EElena V. · Google
See all reviews

Tell me where your penthouse is and I’ll tell you if it’s a fit

I compare it with sales of other penthouses in your area before I call you. No commitment.

  1. Tell me where it isStreet and number, plus three quick questions.
  2. I call you within 24 hoursI look at real sales in your street.
  3. I send it to you in writingThe price it would list at, how long it would take and what you’d keep.
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I’ve received your enquiry. I’ll call you within 24 hours to look at your flat.
See if your flat is a fit1 minute

Enter the street and number so I can check your flat.

No commitment · I reply within 24 h

When would you like to sell?

What condition is the flat in?

If real sales in your street point to a price, would you list at that price?

Where should I send the answer?

The WHATSAPP field must contain 6 to 19 digits and include the country code without a leading “+” or “0” (e.g. 34xxxxxxxxxxx for Spain)
?
Prefer to talk? WhatsApp

What people ask me when selling a penthouse

How is a penthouse valued in Barcelona?

With real sales of other penthouses in your area, not the flats in the same building. Then I adjust for the terrace, orientation, views, privacy and condition. Terrace square metres don’t count the same as indoor ones, and I explain how I factor them into the price.

How long does it take to sell a penthouse?

With the price in line with the market, my average to the arras is 57 days. A luxury penthouse or one needing renovation can take longer, and you know that before we start.

Is it worth renovating the penthouse before selling?

Almost never a full renovation. Sometimes a refresh or home staging on the terrace gives more than a renovation. And a penthouse needing work sells on what it could become: I show it with numbers and, if needed, with a quote.

Can a rented penthouse be sold?

Yes. The buyer and the strategy change: the lease, how long it has left and the yield weigh as much as the terrace.

What do I charge to sell your penthouse?

4% + VAT, or between 5% and 6% + VAT if I also prepare it with home staging. The buyer pays no fee. You’ll find it all in my fee.

See how I work, no small print

In a 6-minute video I tell you what I do, what I charge and what happens if it doesn’t work.